Hey Builder,

I’ve been tracking something fascinating: women are now starting nearly half of all new businesses in the U.S.—a 69% increase from 2019. But here’s what really caught my attention: the women who are winning aren’t just working harder. They’re working smarter with AI.

Let me be honest with you. A year ago, I thought AI was just another tech buzzword that would fade. But watching entrepreneurs like Kelly Rocklein build $20,000/month side hustles while working part-time made me realize something: AI isn’t replacing us. It’s becoming our unfair advantage.

What’s Really Happening Right Now

The data tells an interesting story. Women entrepreneurs are 17% more likely than men to say they started their business to be their own boss, and 30% more likely to want flexible schedules. Sound familiar? That’s exactly why AI matters for us.

Here’s the truth: you don’t need a computer science degree or a massive budget. AI tools are now more accessible than ever, with many offering free versions that actually work. ChatGPT, Canva’s Magic Studio, and similar tools are democratizing what used to require entire teams.

Three Things I’m Thinking About

First, the side hustle landscape is shifting. While fewer people are starting side hustles compared to last year (down from 45% to 35%), those who commit are seeing real results. The average is $1,122 monthly, but here’s what matters: 35% of side hustlers are earning over $1,000. What separates them? Most invest 11-16 hours weekly and leverage automation tools.

Second, AI isn’t about replacement—it’s about multiplication. Think about blogging with AI assistance, managing social media for clients, or creating online courses. The pattern I’m seeing: successful women use AI for the grunt work (research, first drafts, data analysis) while focusing their energy on strategy, relationships, and the creative touches that make their work stand out.

Third, the execution gap is widening. As one AI entrepreneur puts it: “Focus on execution rather than labels. Concentrate on your vision and delivering value to customers.” The women who are succeeding aren’t waiting for perfect conditions or the “right” time. They’re starting now, learning fast, and iterating.

My Challenge to You This Week

Pick one AI tool this week. Just one. Maybe it’s ChatGPT for content ideas, Canva for social media graphics, or Otter.ai for meeting notes. Don’t try to master everything—that’s a recipe for overwhelm. Master one thing that saves you time on a task you already do.

Then ask yourself: what would I do with an extra 5 hours a week?

The opportunity isn’t in AI replacing your unique voice or vision. It’s in AI handling the repetitive tasks so you can focus on what only you can do—building relationships, making strategic decisions, and creating work that reflects your authentic perspective.

Remember: women-owned businesses are growing at twice the rate of all businesses nationwide. You’re not behind. You’re right on time.

P.S. What’s one business idea you’ve been putting off? Hit reply and tell me—I read every response and often feature them in future newsletters.