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She Builds

Nov 21 • 1 min read

The 2-Minute Fix That Changed Everything


Hey Builder,

Quick question: how many browser tabs do you have open right now?

If your answer is “too many to count,” we need to talk about something that’s quietly sabotaging your business—and it’s not what you think.

The Productivity Trap

Here’s the truth most entrepreneurs won’t tell you: task-switching cuts productivity by up to 40%. Forty percent. That means nearly half your workday disappears just from bouncing between emails, Slack, client calls, and that random idea you just had to Google.

I’ve watched brilliant women build amazing businesses while simultaneously drowning in their to-do lists. And after talking to dozens of successful female founders, I’ve noticed something: the ones who are thriving aren’t doing more. They’re doing less—but with laser focus.

Three Hacks That Actually Work

The 2-Minute Rule: If something takes less than two minutes, do it immediately. Stop adding tiny tasks to your list where they’ll create mental clutter for days. Quick email reply? Done. Invoice that client? Done. This one rule frees up surprising amounts of mental energy.

The 33:33 Method: Eugene Schwartz, one of history’s most prolific copywriters, set a timer for exactly 33 minutes and 33 seconds. During that time, the only option was work—no phone, no email, no distractions. It’s long enough to accomplish something meaningful but short enough that your brain doesn’t rebel. Try it once today.

Batching Over Multitasking: Group similar tasks together. Answer all emails in one block. Make all your calls back-to-back. Create content in dedicated sessions. When you stop switching contexts every five minutes, you’ll be shocked at how much you actually get done.

What The Best Founders Know

Arianna Huffington’s advice? “You can’t get it all done and you never will.” Instead, pick your top three priorities for the day. That’s it. Three things. Get those done, and everything else is bonus.

Sara Blakely, Spanx founder, has a unique morning routine—and her secret is protecting her creative energy before the day’s chaos begins. The pattern I keep seeing? Successful women entrepreneurs don’t try to do everything. They ruthlessly protect their focus for what actually matters.

Your Assignment This Week

Pick ONE hack from this email. Not three. One.

Test it for five days. Track what changes.

Because here’s what I know: you don’t need another productivity app or a perfect morning routine. You need to stop leaking energy on things that don’t move your business forward.

Your time is your most valuable asset. Spend it like you mean it.


P.S. What’s your biggest productivity struggle right now? Hit reply and tell me in one sentence. I’m collecting answers for an upcoming deep dive.



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